We are pleased to highlight this video made for World Hospice & Palliative Care Day 2022, as part of a moving presentation by Dr. Jim Cleary at the 7^th Annual International African Palliative Care Conference. In these compelling remarks, Dr. Cleary reminds us that the goal of Palliative Care services should not be to reach perfection, but rather to aim for optimal care and personalization for patients and their families.